Hate Sales And Selling? Think Again.

Have you ever said any of the following?

I’m not the sales type

I’m no good at selling

I hate sales conversations

I want to find ways to not have to sell

Most of us have said something like this at one time or another and I want to challenge this mindset and get you thinking differently because this unhealthy relationship with sales is likely to be holding you back from achieving the results you want in your business.

I’m going to cover it in three parts and the first is all about service.

Personal trainers always tell me that they care about their clients; that they are passionate about helping their clients to change their lives, transform their health and fitness. Not only that but most PTs will invest significantly in developing their skills and knowledge to become the best they can at what they do so they can get the best results with their clients.

I don’t doubt this to be true for a moment and I imagine this is true for you too.

Who are your clients?

So tell me something – at what point does a client become a client? At what point does this service begin?

Think about it and think about when, in your mind, you truly believe and behave as though someone is your client and as though you are in service to your client?  Does service begin when they pay; when they become a paying client? Is it when they do a free session with you? Do they have to pay you for you to care and for you to be able to help them?

Of course not. Service doesn’t begin with payment. Service begins the very first time you connect, be that face to face or online, be that through an article, in a workshop, or on your website.  If you care about your clients, you care about them regardless of whether they are paying you or not. You care when you send them your newsletter, when you send them your latest training videos and when you deliver a free session or consultation.

But when you say you hate selling, the caring goes out of the window because it becomes all about you. It becomes all about how you feel about sales and sales conversations. It becomes about your feelings of discomfort, your unease, your fear of rejection and so on. It’s all about you.

And this sudden mind shift from caring and serving to avoiding and disliking has a massive impact on your ability to do the best for your clients.

The sales conversations you have are a critical part of the way you serve your clients because unless you can help your clients to make that decision to invest in the solution you offer to solve their problem, they will walk away with nothing.

When they walk away with nothing, you leave them without the support, help and solutions that you know you can offer and you know will make a difference to them.

Sales is Love!

Is that a little too strong? Maybe but sales is and can be a caring part of what you do as a personal trainer. Your sales conversations can be the difference between your clients achieving their dreams and goals and not, so it’s your duty to find a way of thinking about it and doing it that works for you and works for your clients.

Stop loathing sales, stop avoiding it. Instead, start to think of it and see it as part of the service, part of caring about the quality of the future of your clients.

The PT Business Gym Challenge.

Answer this…If you no longer hated sales, what would you do differently? How would you behave differently? What might you say that you don’t say now?

In Part Two I’m going to show you how to design your business so that the sales happens easily and naturally.  I’m also going to be covering this in my next FREE Webinar on the 16th October – check it out here

Tags: personal trainer