Perfection. A lovely word in the right situations but usually perfection is just one of the obstacles that gets in the way of many people’s business dreams. A sure sign that you are hiding behind perfection is when you find yourself saying things like, “I’m just waiting for this to happen before I launch my ...…
4 Quick questions for fitness business builders: What money did you make in the last 12 months? What did you do to generate that income? What are your income targets for the next 12 months? What will you do to achieve your new income targets? Before I go any further I want to be clear ...…
In parts one and two I’ve focused on your relationship with sales and selling and my aim there has been to shift the way you think about sales in order to make it something you feel more comfortable and willing to do. And this is vital because if you’re currently doing things to avoid selling, ...…
This is the second article in a series of three in which I’m taking a look at sales because it’s an area that many personal trainers desperately want to avoid, despite wanting more clients and more income. Sales has to be the ultimate key to a thriving business. No sales – no money, no business. ...…
Have you ever said any of the following? I’m not the sales type I’m no good at selling I hate sales conversations I want to find ways to not have to sell Most of us have said something like this at one time or another and I want to challenge this mindset and get you ...…
What would happen if you dropped everything tomorrow and announced your decision to climb Mount Everest? What would everyone say? No doubt some people would be stunned, others might laugh at you and assume that you’re joking. Some people might get cross with you for doing something so reckless and risky, and some may congratulate ...…
The Hardest Step In Marketing… When I ask Personal Trainers about the one thing they feel they need help with to grow their business, a very common answer is “the marketing”. Without a doubt marketing seems to cause many of us to break out in a cold sweat and to keep pushing it further down ...…
Over recent months I’ve read various comments on fitness forums, on Twitter and Facebook and in other articles, all taking a rather negative view on the notion of creating online and offline products and services to serve our health and fitness customers. The main crux of this anti-products argument is that a book, a DVD ...…
Of course there are many ingredients that contribute towards a PT’s success but arguably one of the most important traits you need to succeed in business is this… R E S I L I E N C E Resilience is the ability to “bounce back” after a shock or a fall. Without this quality, you are ...…
Last time it was Mary Portas and now I’m talking about The Biggest Loser. You’d be forgiven for thinking that I spend all my time sat in front of the TV (believe me – with two young children and a business to run and grow – I watch very little TV). However, I do love ...…
