The Hardest Step In Marketing… When I ask Personal Trainers about the one thing they feel they need help with to grow their business, a very common answer is “the marketing”. Without a doubt marketing seems to cause many of us to break out in a cold sweat and to keep pushing it further down ...…
Over recent months I’ve read various comments on fitness forums, on Twitter and Facebook and in other articles, all taking a rather negative view on the notion of creating online and offline products and services to serve our health and fitness customers. The main crux of this anti-products argument is that a book, a DVD ...…
Of course there are many ingredients that contribute towards a PT’s success but arguably one of the most important traits you need to succeed in business is this… R E S I L I E N C E Resilience is the ability to “bounce back” after a shock or a fall. Without this quality, you are ...…
Last time it was Mary Portas and now I’m talking about The Biggest Loser. You’d be forgiven for thinking that I spend all my time sat in front of the TV (believe me – with two young children and a business to run and grow – I watch very little TV). However, I do love ...…
One of the keys to succeeding in your own Personal Training business will be the degree to which you are prepared to step up and put yourself out there in front of the people who matter to you and your business. It’s no good being great at what you do if nobody knows about you. ...…
Grow Your PT Business in 2011 The art of growing your PT business isn’t an elusive mystery and yet it can certainly feel like it is when you’re out there on your own, trying to make it all happen. I’m going to share 7 things that I recommend you do if you want to see ...…
Marketing Plans Made Easy What are your goals for your business next year? And what are your plans for making them happen? Whatever your goals are, one thing is absolutely certain – marketing is going to play a vital role in achieving them. If you don’t create your marketing plan here’s what is likely to ...…
Are You Playing It Safe In Your PT Business? Are you playing it safe in your PT business by doing any of these things? Opting for the safe price Opting for the safe strategies Opting for the safe approach Opting to save rather than invest? Choosing to keep things low key Choosing to take part ...…
